STAY LIGHT YEARS AHEAD OF YOUR COMPETITION with a good LED strategy...
Whether you’re a grocery retailer, clothing store, convenient store or any kind of retailer, your lighting strategy is important to selling your product. These six methods will help maximize your LED strategy for your retail setting:
- Draw the customers attention by brightening displays
- Mix vertically placed lighting along with horizontal
- Use accent lighting
- Create a stronger impression with layered lighting over a floodlight
- Build-in shelf lighting
- Create warmer color temperatures with lighting
If you’ve ever bought clothes— only to find the colors are completely different once you get home — you understand the importance of making sure the quality of light is correct in your retail setting. Fortunately for retailers, the best and newest form of lighting on the market, LED, has the best CRI and ability to be aimed accurately but it is more energy efficient than incandescent and fluorescents. Plus, LED generates less heat, requires considerably less maintenance due to greater durability over other lamp types
Advantages in retail
The effects of great lighting go well beyond mere color correctness. Scientists say properly chosen lighting can have a significant emotional impact, directing shoppers to key merchandise and hugely affecting how they perceive your overall business. Studies have correlated better lighting with actual sales increases.
Quantifying good lighting
In general, three measurements are used by commercial lighting designers to rank light quality. One is color-rendering indexing or CRI, based on chromaticity or the number of colors in a spectrum as light illuminates an object. Because more colors increase quality, light rated closest to 100 on CRI scale is considered the most accurate. Typically, ratings for LED lights can range from 80 to 95 on the scale, CRIs for fluorescent lights rank in the lower 60s and under, and high-intensity discharge (HID) lights vary greatly as the lamp ages. Incandescent lamps have the best CRI however the cost to operate is high and lamp longevity is considerably lower than LED. Other quality measurements for light include correlated color temperature (CCT), based on illumination itself rather than illumination of an object, and gamut area index, a ranking of color saturation.
When it comes to maximizing LED lighting in your retail settings, consider the following:
- Instead of making stores uniformly super bright, create favorable contrast by brightening displays and areas where you want to lead customers.
- Vertically placed lighting is superior to horizontal in helping customers understand your store layout and encouraging them to walk around.
- Accent and pinpoint lighting may increase sales of specific items.
- Shoppers usually prefer layered light.
- Built-in shelf lighting is effective; lighting at the lower shelf levels encourages customers to linger.
- Using light to create warmer color temperatures (3,000 to 4,000K on the Kelvin scale) is considered favorable for retail sales; in general, cooler colors denote spaciousness while warm colors create familiarity
“There still isn’t a one-size-fits-all lighting scheme that improves sales in every instance,” reports LED lighting vendor and researcher LumaStream Inc. “What is clear is that lighting can be a powerful tool in affecting buyer mood and behavior — and finding the right light mix can increase sales and improve customer perception about your store.”
Given the practical and psychological advantages of LED lighting, taking time to form a strategy that maximizes the light in your store could be well worth your time. Contact our team of experts at Topco Indirect to learn more.