The world of marketing and advertising is rapidly changing. Because consumers no longer have a singular path to how they purchase, retailers need to understand what drives their customers’ purchase decisions more than ever. As retailers, this means choosing wisely when allocating efforts across traditional, mobile, digital and social channels.
Food retailers, in particular, are faced with spreading their budgets across an ever-widening number of marketing vehicles, carefully weighing how to best apply their resources — both time and money. For example, it’s understood that the traditional paper circular continues to be the most widely used form of grocery advertising, but for how long? And millennials are certainly driving the shift to digital, but what are the actual top platforms to drive engagement? As a food retail sourcing company, Topco Indirect can provide detailed answers to these questions!