AboutRich Duda, Senior Category Analyst, Marketing

Rich Duda is a Sr. Category Analyst for Topco Indirect working with the Marketing & Advertising Sourcing team.

Top third-party apps that every grocer should utilize

There’s an app for everything these days, and as a grocer, you may have an app of your own that you use to market your store and support customers' needs. Yes, it's great to have an app that can do so many things for your business but many companies overlook third-party apps and how they could support their overall mobile strategy. 

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Posted by Rich Duda, Senior Category Analyst, Marketing

Tue, Jan, 09, 2018 @ 09:01 AM

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Topics: third party apps, smartphone apps for grocery

Are you making the most of e-commerce opportunities?

In the modern grocery market, e-commerce solutions are no longer niche, they’re necessary. At Topco Indirect, we estimate about 75 percent of our members are active now in some type of e-commerce model. Seventy-five percent! This is no longer a business channel exclusive to Amazon. Grocers all across the country are involved in e-commerce.

Are you? More importantly, are your competitors?

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Posted by Rich Duda, Senior Category Analyst, Marketing

Wed, Jan, 03, 2018 @ 09:01 AM

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Topics: e-commerce opportunities for grocers, e-commerce solutions

Is getting into the online grocery market worth it for your business?

Online grocery, which once started as a novelty, has grown into a multibillion-dollar industry. As logistics and service options have improved, online grocers have become a real, viable competitor for brick-and-mortar stores across the nation. If your market has felt the impact of online grocery, you’re working every day to develop new strategies to compete.

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Posted by Rich Duda, Senior Category Analyst, Marketing

Thu, Apr, 13, 2017 @ 09:04 AM

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Topics: online grocery, online grocery shopping

2016 Supermarket Advertising & Promotional Best Practices

The world of marketing and advertising is rapidly changing. Because consumers no longer have a singular path to how they purchase, retailers need to understand what drives their customers’ purchase decisions more than ever. As retailers, this means choosing wisely when allocating efforts across traditional, mobile, digital and social channels. 

Food retailers, in particular, are faced with spreading their budgets across an ever-widening number of marketing vehicles, carefully weighing how to best apply their resources — both time and money. For example, it’s understood that the traditional paper circular continues to be the most widely used form of grocery advertising, but for how long? And millennials are certainly driving the shift to digital, but what are the actual top platforms to drive engagement? As a food retail sourcing company, Topco Indirect can provide detailed answers to these questions!

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Posted by Rich Duda, Senior Category Analyst, Marketing

Thu, Mar, 09, 2017 @ 08:03 AM

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Door-buster solutions for your sales tag printing project

The grocery business is full of indirect expenses. Some the customers see, some they don't, and then there are those that customers see without recognizing how large or expensive the indirect initiative really is.

The sales tags that adorn your aisles fit into this latter category.

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Posted by Rich Duda, Senior Category Analyst, Marketing

Tue, Jan, 10, 2017 @ 11:01 AM

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Topics: cost savings, indirect spend, in store printing, printed store labels, outsource shelf labels, in store printing of sales tags, vendor printing of sales tags

What the future holds for on-line grocery trends

The grocery store may not be the first place consumers think of when considering businesses focused on cutting-edge digital innovation. However, grocers should still consider capitalizing on the benefits of online opportunities when forming their future business strategies.

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Posted by Rich Duda, Senior Category Analyst, Marketing

Tue, Nov, 15, 2016 @ 10:11 AM

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Topics: future grocery trends, online grocery trends, online grocery

Do your promotional practices measure up to other retailers?

Marketing in a digital world has evolved. Now more than ever, it is vital for retail advertising and marketing executives to identify opportunities to optimize advertising spending. This is especially true with retailers migrating from paper to some form of digital marketing. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing day, getting noticed by your audience is becoming more and more difficult. 

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Posted by Rich Duda, Senior Category Analyst, Marketing

Tue, Nov, 08, 2016 @ 10:11 AM

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Topics: digital marketing, advertising practices, retail advertising practices, promotional practices in retail

As online shopping grows, there's good news for grocery stores

Shopping for groceries online isn’t new. Since its launch nearly 20 years ago, it is finally emerging as a relevant force in the food business as consumers have become more comfortable buying their groceries online. At least 40 percent of internet-using consumers have reported ordering at least some food online once. Morgan Stanley predicted that 2016 would see $26 billion growth in the online grocery market as more customers embraced online options to stock their fridges and pantries.

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Posted by Rich Duda, Senior Category Analyst, Marketing

Fri, Jul, 29, 2016 @ 09:07 AM

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Topics: online grocery shopping

How do you find the right tune and tempo for your background music?

To woo customers, the modern grocery store aims to offer a pleasant experience which appeals to the five senses. Background music is one ingredient for making your store’s atmosphere “sing,” but in addition to that, your sound system can be a powerful marketing tool. Because sound surrounds the customer, following them throughout the entire shopping experience, the right music and the right message can actually boost in-store spending.

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Posted by Rich Duda, Senior Category Analyst, Marketing

Thu, Jul, 07, 2016 @ 09:07 AM

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Topics: effects of store music on purchasing, retail music

New FDA Menu Labeling Regulations, Are You Ready?

On Dec 1, 2016 the FDA will require grocers with more than 20 locations to provide nutritional information and calorie counts for self-service food and menu items to its consumers. The rule is designed to help customers make informed, healthy dietary decisions. The requirements call for nutritional information to be clear, concise, and accurate while being easily accessible to the consumer. 

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Posted by Rich Duda, Senior Category Analyst, Marketing

Thu, Jun, 30, 2016 @ 14:06 PM

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Topics: nutritional requirements, FDA regulations, Menu labeling in store, Supermarket labeling for food to go, FDA labeling deadline