In the modern grocery market, e-commerce solutions are no longer niche, they’re necessary. At Topco Indirect, we estimate about 75 percent of our members are active now in some type of e-commerce model. Seventy-five percent! This is no longer a business channel exclusive to Amazon. Grocers all across the country are involved in e-commerce.
Are you? More importantly, are your competitors?
In today’s market, however, simply having an e-commerce site is not enough. New grocers are entering the e-commerce space every day, and as the volume of consumer options increases, the sites that differentiate themselves rise to the top.
Whether you choose to offer grocery delivery or in-store pickup, thriving in the modern e-commerce market means recognizing that your e-commerce site is like another store location. And, just like your existing locations, it needs a manager and the right expertise to make it successful.
Finding the right technical know-how
As e-commerce sites have grown among brick-and-mortar grocers, we’ve seen many of our members launch successful e-commerce programs. Those that haven’t tend to fall into two categories. First, those who have no e-commerce presence and are seeking to build an offering from scratch. Second are those who have already been active in e-commerce, sometimes for years, but whose platform provider has failed to keep up with the times and needs a jump-start.
Solving either scenario requires an acceptance of a common truth: There is no one-size-fits-all solution for e-commerce sites. Building a successful e-commerce site requires matching your specific needs with the right skill set of a given supplier. For example, some suppliers offer a total solution while others specialize in website design; others will host your e-commerce site through their own third-party portal. And if you’re expanding to a delivery service, there are suppliers who offer the software and equipment you will need to start your operation.
From tech focus to customer-centric, suppliers come in all shapes and sizes. That’s good news for you because it means the customizable solution you need is out there. You just have to find it, and we can help with that. At Topco Indirect we specialize in helping grocers realize their e-commerce goals, and our strong relationships with our suppliers can help us pinpoint the vendors most capable of helping you create an e-commerce offering that matches the needs of your business.
So don’t delay — the market won’t wait for you and neither will your competitors. Contact us today to learn more about how we can help you create the perfect e-commerce solution.