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Marketing to new customers such as millennials creates challenges for food retailers. How do you maintain profitability while meeting changing customer demands? More than ever, managing indirect spend is crucial to building new profits.

The report discusses five emerging trends for supermarket retailers:

   1  Experiential shopping
   2  In-store restaurants
   3  Digital marketing
   4  Online grocery shopping
   5  Gourmet, organic, and sustainably sourced foods

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